Matt Krog - Managing Director

Matt Krog is a highly respected corporate, commercial and sports lawyer with more than a decade of experience advising athletes, sporting organisations, commercial entities and employers. As the founder of Aus Sports Law and Aus Law Advisers, he works across the business of sport and the broader corporate and commercial space, offering strategic legal and business solutions shaped by years of hands-on experience.

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Matt’s expertise spans corporate structuring, commercial transactions, employment matters, intellectual property and regulatory compliance. Alongside his work in sport, he has spent a significant part of his career advising businesses across a range of industries on governance, commercial agreements, investment structures and risk management. His ability to merge strong commercial insight with deep knowledge of the sports sector makes him a trusted adviser to athletes, founders, businesses, sporting organisations and investors navigating complex legal frameworks.

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Matt also assists international sports-technology companies entering the Australian market, advising on structuring, compliance, commercial strategy and the practical realities of operating within Australia’s sports and business landscape.

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Beyond legal practice, Matt has held advisory roles on disciplinary panels and boards, contributing to governance and regulatory oversight in Australian sport. Through Aus Sports Law, he shares insights and analysis on key legal developments, helping shape the national conversation around sports law.

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With a reputation for delivering clear, practical and commercially sound advice, Matt continues to be at the forefront of legal and business strategy in sport and the wider commercial sector.

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Matt’s journey to law came after a spinal injury prevented him from playing contact sport while a member of the Brisbane Broncos’ Elite Player Development program in 2009. His drive to perform at a high level has carried through his legal career, reflected in recognition as:

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• A finalist in the Sports and Entertainment category of the Lawyers Weekly 30 Under 30 Awards in 2022, 2023 and 2024; and

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• A Rising Star by Australasian Lawyer in 2023.

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Outside the office, Matt spends his time with his wife and three kids, training at the gym, or kicking a footy at a local park where he’ll happily tell you he’s still got it.